Your Place Psychology — Brand & Website Design

Your Place Psychology is a Brisbane-based psychology practice dedicated to supporting women through all stages of life with compassion, expertise, and care. I had the privilege of working with the founder to create a complete visual identity and custom website that truly captured the heart of the practice and its purpose.

The project began with the development of the brand’s visual identity. From the outset, it was important that the design felt safe, warm, and nurturing—reflecting the supportive environment that clients experience in practice. The logo combines soft curves and natural elements to symbolise growth, resilience, and inner calm. A gentle, earthy colour palette and clean typography were chosen to convey both professionalism and emotional warmth.

Once the branding was established, we brought it to life through a thoughtfully designed website. The aim was to create a calm, welcoming online space where women could learn about services, meet the practitioner, and feel reassured from their very first click. The site features simple navigation, soft imagery, and a layout designed to reduce overwhelm and enhance clarity—particularly important for first-time clients seeking support.

Together, the brand and website form a cohesive and authentic identity that reflects the values of Your Place Psychology: safety, support, and personal growth. The final result is a professional yet heartfelt online presence that speaks directly to the needs of women seeking care.

It was a joy to collaborate on a project with such meaning and intention. Designing for a business that empowers women and supports mental wellbeing is a true privilege—and one of the reasons I love what I do.