A place that I write to about the things that I love and are interested in.

Brand Guidelines

Brand Guidelines,  also referred to as a style guide or brand book, are a set of rules that explain how your brand works and looks. A style guide is a complex document and creating it takes a great deal of thought and effort. So why do you need one?


Brand Consistency

Have a consistent look and feel to your brand is very import. It’s the building blocks of a strong brand. If your imagery and message are not succinct, then potential customers will not recognise your company.


Working with suppliers / graphic designers / website designers

When you need to outsource design work, or perhaps you are having new signage created for your business, a style guide will provide simple instructions to these suppliers on how they should design your collateral.

A style guide can include “examples of use” for the supplier to follow and show them clearly how your logo should be placed and what you brand colours are.



Making use of a style guide means you can provide your printer with the correct colour breaks-up of your brand. The style guide specifically tell them what colour values should be utilised for print. It will explain that an image should not be taken straight from the internet and placed in a document to print.



Your style guide is a great tool for introducing new employees to your brand. If you have an in-house marketing team, then the style guide will be the corner stone for all the work they produce. It allows them to understand the images you like to use, the tone of the writing created for your company and the look and feel required when producing graphic design elements. A style guide often includes a “brand voice” such as about us or mission statements and will provide a helpful source of reference for employees.


Style guidelines should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognisable. Consistency is key, especially if you need the brand to extend across multiple media platforms.

Lastly, we often get requests from business wanting to rebrand. The think they need a new logo designed. What often comes out in our meetings with them, is that what they actually need is a strong brand guide for their company. We often refresh their logo and create a strong brand guide for them, to get them back on track.


change your domain name

This is an article I wrote for WPHosting. You can read the full article on their website.

Here are my tips for speeding up your website builds

Use a consistent theme

Upon receiving a brief from our clients, we used to search high and low for templates that would work for their content and that were well-supported. This process was time-consuming. We would find templates, mock them up for the client using their images and content, only to have them rejected. And we’re right back at the start again.

Using a consistent theme has also helped when it comes to support and training for our clients. We are now able to create “how to” contents and videos outlining the systems we have built for them, and making sure they are relevant for all our clients. Read more…


Finding out your website has been hacked is the worst feeling. Often it has happened days/weeks or even months before you notice. Sometimes the hacking can be something simple like text injected into your website that links to certain sites. Sometimes it can be alot more sinister. If you are running a WordPress website, most hacking happen due to either rogue plugin (that have been developed to give the hacker direct access to your site) or a theme that is not updated, or lastly an WordPress install that has not been updated. Read more…

Last year I was lucky enough to attend Wordcamp Brisbane. Since then I have been meaning to write down my notes that I took from that day. Most of the notes below relate to the development of websites on the WordPress platform. Some of the information is about WordPress it’s self, some about UX etc.

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With the anniversary of my 10th year as a freelance designer coming up, I thought it might be a nice idea to share some of my tips that I have learnt along the way.

The switch to being a freelance designer can be difficult. When you first start out, there’s a range of tasks that are important to get correct from the start. Here’s my tips for new freelancers, firstly you need to work out what your business structure will be.


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It’s my favourite time of year when Pantone release their colour of the year.

It’s the colour of Prince and the Royal Family, Ultra Violet, also known as Pantone 18-3838 is the 2017 colour of the year. Pantone describes the colour as;

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

The last colour in this range was back in 2008 when PANTONE 18-3943 Blue Iris was selected. Purple is a complex colour and I think it reflects the complex time we have in the world right now.

Pantone has been naming colour of the year since 2000. The company views its selection as cultural barometer and a visual expression of our collective sentiment. To make its pick, a group of experts in the language of colour–come together to dissect pop culture, food, fashion, product design, technology, and more.

Expect to see more of this colour in 2018. We love it, and will be bringing it into our designs as much as our clients will let us 😉

Primary Logo-100

What is a logo design concept and why do I need one?

Generally when you hire a logo designer, they will as part of their logo design package, create multiple concepts for you to choose from when they design your logo.

The reason you need them to design multiple logo design concepts is that often, your brief can be interrupted in more ways than one. A freelance logo designer will generally have a process they follow for their designs. Read more…

affordable logo for sale

I often hear people use logo or branding as if they are the same thing. But they could not be more wrong. A logo is only one small part of a brand, branding is all the rest.

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Like any relationship, romantic or family, the relationship between client and a freelancer designer can be fantastic, but also full of annoyances.

In nearly all the cases I have experienced, these annoyances have been due to miscommunication and a lack of understanding of where the other person is coming from.  A good freelance designer will make an effort to research what their client needs, but it’s not always the case that a client will reciprocate.

So with that in mind, here are my tips on what makes for a good working relationship with your freelance designer. Read more…

Keywords are an important part of your website

When it comes to optimising your content for search engines, the aim of the game is to modify page or pages to send a strong keyword signal for one keyword or phrase. The key to optimisation for SEO is to match one keyword to one page on your site in a manner that ensure overall you have covered all your relevant keywords. Read more…