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A place that I write to about the things that I love and are interested in.


It’s my favourite time of year when Pantone release their colour of the year.

It’s the colour of Prince and the Royal Family, Ultra Violet, also known as Pantone 18-3838 is the 2017 colour of the year. Pantone describes the colour as;

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

The last colour in this range was back in 2008 when PANTONE 18-3943 Blue Iris was selected. Purple is a complex colour and I think it reflects the complex time we have in the world right now.

Pantone has been naming colour of the year since 2000. The company views its selection as cultural barometer and a visual expression of our collective sentiment. To make its pick, a group of experts in the language of colour–come together to dissect pop culture, food, fashion, product design, technology, and more.

Expect to see more of this colour in 2018. We love it, and will be bringing it into our designs as much as our clients will let us 😉

Primary Logo-100

What is a logo design concept and why do I need one?

Generally when you hire a logo designer, they will as part of their logo design package, create multiple concepts for you to choose from when they design your logo.

The reason you need them to design multiple logo design concepts is that often, your brief can be interrupted in more ways than one. A freelance logo designer will generally have a process they follow for their designs. Read more…

affordable logo for sale

I often hear people use logo or branding as if they are the same thing. But they could not be more wrong. A logo is only one small part of a brand, branding is all the rest.

Read more…


Like any relationship, romantic or family, the relationship between client and a freelancer designer can be fantastic, but also full of annoyances.

In nearly all the cases I have experienced, these annoyances have been due to miscommunication and a lack of understanding of where the other person is coming from.  A good freelance designer will make an effort to research what their client needs, but it’s not always the case that a client will reciprocate.

So with that in mind, here are my tips on what makes for a good working relationship with your freelance designer. Read more…

Keywords are an important part of your website

When it comes to optimising your content for search engines, the aim of the game is to modify page or pages to send a strong keyword signal for one keyword or phrase. The key to optimisation for SEO is to match one keyword to one page on your site in a manner that ensure overall you have covered all your relevant keywords. Read more…

change your domain name

Changing your domain name is scary!

There are many reason why you might need to change the domain name for your business or blog. Maybe you are re-branding, or maybe your blog is taking a new direction? Whatever the reason, changing domain names can be scary.

This week I wrote a guest blog post for Brisbane Freelance Copywriter, Dr Lara Cain Gray. Lara’s blog called Charming Language is full of book reviews, writer chats and randoms rants. She knows well the stress of migrating blogs to a new domain name. We were please to help her migrate her blog over this year with great results.

If you need affordable copy created for your project, be sure to check her website out.


I often get asked why copywriting matters to a new clients site. The simple answer is, your website copy attracts the search engines that drive traffic to your site. It’s the vehicle that converts a prospect into a customer. If your copy is not relevant, the customer will leave the site.

Good content is a necessity if you want to be found in search results.

Read more…

tips from a graphic designer on how to build your brand

A designers tips on how to build your brand

How to build your brand. Branding is more than just your company’s logo. It’s your image and the story that your image tells to your customers. With the rise of social media, a brands image has never been more important. Company’s now post material to Twitter, Instagram, Facebook and many more platforms. But how do you ensure that what you are sending out there represents your brand and attracts your customers? Read more…

Stock Images, the good, the bad, the ugly

At some stage in a project you may need stock images. It’s very easy to purchase them now-days off various stock websites, and later I will list some great ones.

When it comes to stock images, there are a few thing you need to take into account. Read more…

Who does a yearly round-up in January!!!! Me, that’s who!

December was nuts for us, there were alot of client projects to get completed before our Summer break so a round up was the last thing on my mind. 2015 was busy and filled with lots of changes. Renee left to join the Flight Centre team where she is kicking butts, her spot was quickly filled by the lovely Trish. Trish was with us on a short contract until she made the big move to Sydney. It was something she had wanted to do for ages and I was really happy for her to finally make it. Read more…