A designers tips on how to build your brand
How to build your brand. Branding is more than just your company’s logo. It’s your image and the story that your image tells to your customers. With the rise of social media, a brands image has never been more important. Company’s now post material to Twitter, Instagram, Facebook and many more platforms. But how do you ensure that what you are sending out there represents your brand and attracts your customers?
Who are you?
To understand your customers need, you need to know who you are, and what you have to offer them. The real point here, is understanding what your unique selling point is. What services do you offer, that are different to your competitors? Are you a fitness coach that is also a trained Doctor? Whatever it is, you need to find that connection that makes your different. One of the easiest ways to find that difference, is to make it personal. Now I am not saying your business needs to be just you and your head on everything. By being personal, I mean communication in a way that makes your customer feel special.
Create your perfect client / customer / audience
Now that you are clear on who you are, you need to work out who your dream customer is.
- Are they: young, old, male, female, rich, busy, working?
- Where would you find them? Online, bricks and mortar shops, in groups?
- What do they need? What is exactly that you think your clients are after?
- Where do they shop now? Where do you customers currently get the same service from?
- Why would they switch? Think about why they would take the time to switch to you.
Once you know who your market is, you will know how to collect to them. You will know how to start a conversation with them, to engage them to move.
Let your personality be part of your brand
You are your brand. This means that your brand should be you. Customers want real people they can relate to. You need to embrace all those elements that make you different and use them to form part of your brand. This can be done via the language you use. A really awesome example of this is Fuck you Friday. The lady behind this brand is Far Kew, and as you can tell from her name, her language forms a big part of her brand. If she was to suddenly start writing blog posts that contained no swearing, it would not work with her brand and her customers would be confused.
Commit to it!
Once you have answered all those questions above, it time to commit to your brand. If you want you customers to trust you, then you need to look professional. Hire a Graphic Designer. Hire a Website Designer. Don’t try and do it yourself. Putting something out there, that is just not right, will do your brand more harm than good.
We have all heard the expressions about how first impressions count! This is true also for your branding. Make it right the first time!
So….are you ready!
Don’t wait any longer, tackle it one step at a time, hire a professional (we can help with that!) and get cracking.