Keywords are an important part of your website
When it comes to optimising your content for search engines, the aim of the game is to modify page or pages to send a strong keyword signal for one keyword or phrase. The key to optimisation for SEO is to match one keyword to one page on your site in a manner that ensure overall you have covered all your relevant keywords.
So how do you choose the best keywords for your website?
The best place to start is by make a list of keywords that you want to choose from. Think of as many synonyms as possible and make a record of them in word or excel. This process will enable you to see a list that is more about how you think and search – not the way your customer does.
For example, image you are a plumber and you are working on your list, you might have included the word “tradesman” as one of your choices, but searches might be more direct and be choosing “gas fitter” or “drainer”.
Next it’s a good idea to do some research into your competitors;
- see how they refer to their products / services and add any keywords you see add to your list
- check their navigation, title tags and anchor text as these are often full of keywords
- look for variations or synonyms of your keyword that you might not have thought of yourself
Now that your list is complete it’s time to use a keyword research tool. I like to use Google’s free Keyword Planner (unfortunately it’s no longer free to use this tool). A huge majority of organic search traffic comes from Google, so it makes sense to tap into their database. This part of your research is hard work, but will be well worth it.
The keyword planner will show you keyword ideas which are closely related to the keywords you have selected. One of the best parts of this tool is that at times it might give you extra ideas for your list above that you many not have thought of.