Logo Design – My Creative Process


I love logo design and branding, it is really one of the fun parts of our job. When it comes to branding your business, I am a one stop shop, I can do your logo design, stationery, website, brochures and exhibition stands. From start to finish I can manage it all.

All freelance designers have different creative processes, below is how I do it.

The Design Brief

I have an online logo questionnaire that I get clients to complete. Understanding what you want from your logo and what your overall companies goals are very important to the logo design process. The logo design questionnaire asks questions like;

  • Tell me about your business
  • Who is your target audience?
  • What elements to you want to use in your logo?
  • Who are your competitors?
  • Choose from one of the following….exotic/common

And the questions go on. These questions help me to get a clear view of what you want from your logo and branding. Once this has been completed and returned, I start on the next part of the process.


Once you commit to working with me and down payment is made, I’ll ask you to complete my logo questionnaire which is done online. You need a password to be able to access this.

The info you provide will help me better determine your needs and ensure we’re on the same page. Additional research may be required to learn about your industry, competitors, etc.


With this better understanding of your expectations, I can begin brainstorming and sketching out ideas onto paper. This is an important step, as well as the most time consuming. The aim here is to come up with as many quality designs as possible in the timeframe your project allows.


Now comes the task of selecting the best of the rough ideas, and making them more presentable. This involves scanning sketches into the computer, converting ideas into digital format, choosing appropriate fonts and colour schemes.


Your logo(s) will be presented to you in mockup form (ex: on a business card, signage, etc). This will give you a better sense of what the logo will look like in real life application, or as part of a cohesive brand.


Upon your feedback, any necessary changes to the presented logos will be addressed (i.e. colour, type, graphic modification). In the rare instance you find none of the logos I present to you satisfactory, additional concepts can be purchased at my hourly rate.


Upon your approval of a logo, final payment will be expected. After payment clears, final design files will be sent via email or Dropbox. Assistance with printing can be arranged, as well as any stationery or branding design needs.