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Brand Identity Style Guide

blackwatchglobal

Brand Identity Style Guide

You spend a lot of money on branding, so of course it makes sense that you should have a brand identity style guide. It is interesting to see how other designers and studios present their style guides. While looking for a reference the other day I came on to this article from LogoDesignLove, they have done all the hard work and compiled a list of 61 different style guides from some amazing companies.

As part of our logo design packages, we offer either a style guide to show you all the elements that make up your brand.

What’s included?

Included in our brand identity style guide is;

  • Examples of all your logo types – primary logos and alternative layouts
  • Your branding colours and the relevant break-ups of those colours
    • CMYK
    • RGB
    • Pantone
  • Example of any business stationery
  • Logo treatment including minimum size
  • Typography

A Brand Manual is so important

Creating a simple booklet that catalogues the specific colours, type, logos, imagery, patterns, taglines, etc. of a brand makes sure the brand machine runs smoothly.

Here are some awesome guides to check out;