Brand Identity Style Guide
You spend a lot of money on branding, so of course it makes sense that you should have a brand identity style guide. It is interesting to see how other designers and studios present their style guides. While looking for a reference the other day I came on to this article from LogoDesignLove, they have done all the hard work and compiled a list of 61 different style guides from some amazing companies.
As part of our logo design packages, we offer either a style guide to show you all the elements that make up your brand.
Included in our brand identity style guide is;
- Examples of all your logo types – primary logos and alternative layouts
- Your branding colours and the relevant break-ups of those colours
- Example of any business stationery
- Logo treatment including minimum size
A Brand Manual is so important
Creating a simple booklet that catalogues the specific colours, type, logos, imagery, patterns, taglines, etc. of a brand makes sure the brand machine runs smoothly.
Here are some awesome guides to check out;
- Animal Planet
- Barnes & Noble